Sales Meets Brain Research

Just let your customer buy

Inbunden, Engelska, 2023

Av Paul Weber, Heiner Böttger, Heiner Bottger

1 169 kr

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This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations. Why do negotiations sometimes lead to success and other times not?

Produktinformation

Utgivningsdatum2023-03-25
Mått168 x 240 x 14 mm
Vikt430 g
FormatInbunden
SpråkEngelska
Antal sidor131
FörlagSpringer Fachmedien Wiesbaden
ISBN9783658383237
OriginaltitelVertrieb trifft Hirnforschung

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Försäljning och marknadsföring inom Ekonomi och ledarskap

Paul Weber is Managing Director of Wholesale and Sales Manager for the entire group at the VEDES toy association. He is the owner of the sales agency SalesPerformance and has been advising, training and coaching companies from industry and trade for more than 30 years.Prof. Dr. Heiner Böttger is a university professor for the didactics of English language and literature with a research focus on "language-relevant neurodidactics" and language acquisition at the Catholic University of Eichstätt-Ingolstadt.