Sales Force Design For Strategic Advantage 1
bokomslag Sales Force Design For Strategic Advantage
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Sales Force Design For Strategic Advantage

A Zoltners • P Sinha • S Lorimer

Pocket

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Andra format:

  • 399 sidor
  • 2004
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
  • Författare: A Zoltners, P Sinha, S Lorimer
  • Format: Pocket/Paperback
  • ISBN: 9781349508495
  • Språk: Engelska
  • Antal sidor: 399
  • Utgivningsdatum: 2004-01-01
  • Förlag: Palgrave Macmillan

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