Routledge Handbook of Tourism Marketing

Scott Mccabe is Associate Professor of Tourism Management/Marketing at Nottingham University Business School. His research focuses on theorizations of tourist experience, social tourism, and marketing communications and branding. He writes on qualitative methods, particularly socio-linguistics.

• Part 1: Tourism Marketing: Paradigms And Perspectives  Part 2: Macromarketing And Tourism    Part 3: Strategic Issues in Tourism  Part 4: Advances In Tourism Marketing Research    Part 5: Tourist Consumer Behaviour   Part 6: Micro-Marketing Issues In Tourism Part 7: Destination Marketing And Branding  Part 8: Social And Digital Marketing Issues In Tourism  Part 9: Reflections

"The scope and coverage of contemporary marketing issues with different perspectives makes the Handbook very unique in that it crosses not only disciplinary boundaries with critical and latest thinking but also links theory to the practical process of marketing applications and strategies. It is an excellent addition to the scholarly tourism marketing literature. It is a must have book for anyone who is involved in tourism and destination marketing" - Muzaffer Uysal, Professor of Hospitality and Tourism, Virginia Polytechnic Institute and State University“This is an excellent text which offers a challenging and well-structured collection of practical and critical perspectives. Scott McCabe has orchestrated a comprehensive array of contributions by renowned experts to produce what is sure to become the core text for students of tourism marketing."- John Tribe, Professor of Tourism, University of Surrey, UK "The Routledge Handbook of Tourism Marketing represents a considerable effort by leading researchers in the field to present a comprehensive overview of the subject. Tourism marketing covers a broad range of activities, and this book neatly organises chapters into themes, progressing from macro issues of the tourism environment to micro issues of tourists’ individual decision making. A strength of the book is the breadth of knowledge of the contributing authors and their authoritative writing style which makes this a truly comprehensive Handbook of tourism marketing. As well as providing historical perspectives, the Handbook is right up to date with coverage of social media." - Adrian Palmer, Professor of Marketing, Swansea University"...the intended audience will indeed benefit from adopting this text but the publishers and readership would be well advised to recognise the value of the material beyond the immediate academic tribes identified. This text has the capacity to make a contribution also to our understanding of the wider services field, itself a further reason for investing in it." – Philippa Hunter-Jones, University of Liverpool Management School