Routledge Handbook of Strategic Communication
Inbunden, Engelska, 2014
Av Derina Holtzhausen, Ansgar Zerfass, USA) Holtzhausen, Derina (Lamar University, Germany and BI Norwegian Business School) Zerfass, Ansgar (University of Leipzig
4 249 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions,• Implementing strategic communication, and• Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Produktinformation
- Utgivningsdatum2014-11-20
- Mått174 x 246 x 40 mm
- Vikt816 g
- SpråkEngelska
- SerieRoutledge Handbooks in Communication Studies
- Antal sidor596
- FörlagTaylor & Francis Ltd
- EAN9780415530019