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Del i serien Routledge Companions in Business, Management and Marketing

Routledge Companion to Coopetition Strategies

Inbunden, Engelska, 2018

AvAnne-Sophie Fernandez,Paul Chiambaretto,Frédéric Le Roy,Wojciech Czakon

4 999 kr

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As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.

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