Rivalry in Sport

Understanding Fan Behavior and Organizations

Inbunden, Engelska, 2020

719 kr

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This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry.

Produktinformation

Utgivningsdatum2020-07-02
Mått148 x 210 x undefined mm
FormatInbunden
SpråkEngelska
Antal sidor123
FörlagSpringer Nature Switzerland AG
ISBN9783030474546

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Cody T. Havard is Associate Professor of Sport Commerce and the Coordinator of Research in the Kemmons Wilson School of Hospitality and Resort Management at The University of Memphis, USA. He is the Director of the Bureau of Sport and Leisure Commerce and the KWS Coordinator of Research at The University of Memphis. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior.