Rethinking Luxury Fashion

Thomaï Serdari is ​Adjunct Professor of Marketing and Director of the Fashion & Luxury MBA at the Leonard N. Stern School of Business at New York University, USA. Serving as the Business Editor of Luxury: History, Culture, Consumption, she is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market.

• 1. Defining Fashion, Luxury, and Luxury Fashion.- 2. Established Methods of classifying Luxury Fashion Brands.- 3. A New Method for the Classification of Luxury Fashion Brands.- 4. The Producers of “Newness” in Luxury Fashion.- 5. What Do We Really Consume through Luxury Fashion?.- 6. How Do We Consume Luxury Fashion?.- 7. A Close Look at Cultural Intelligence.- 8. Tim Morton’s Theory of Hyperobjects.- 9. Luxury Fashion Products Addressing Cultural Changes.- 10. Luxury Marketing Strategies Based on Cultural Intelligence.- 11. Conclusions.