Rethinking Luxury Fashion

The Role of Cultural Intelligence in Creative Strategy

Inbunden, Engelska, 2020

Av Thomaï Serdari, Thomai Serdari, Thomaï

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Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

Produktinformation

Utgivningsdatum2020-09-02
Mått148 x 210 x 21 mm
Vikt414 g
FormatInbunden
SpråkEngelska
SeriePalgrave Advances in Luxury
Antal sidor191
FörlagSpringer Nature Switzerland AG
ISBN9783030453008

Tillhör följande kategorier

1. Defining Fashion, Luxury, and Luxury Fashion.- 2. Established Methods of classifying Luxury Fashion Brands.- 3. A New Method for the Classification of Luxury Fashion Brands.- 4. The Producers of “Newness” in Luxury Fashion.- 5. What Do We Really Consume through Luxury Fashion?.- 6. How Do We Consume Luxury Fashion?.- 7. A Close Look at Cultural Intelligence.- 8. Tim Morton’s Theory of Hyperobjects.- 9. Luxury Fashion Products Addressing Cultural Changes.- 10. Luxury Marketing Strategies Based on Cultural Intelligence.- 11. Conclusions.