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Offers strategies and implementation programmes for building strong retail brands to create competitive differentiation and superior financial returns. The authors argue that 'own-label' brands are changing the consumer goods industry by overtaking traditional brands. For managers and students.
- Format: Inbunden
- ISBN: 9780333685273
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 1997-06-01
- Förlag: Palgrave Macmillan