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Del i serien Routledge-Noordhoff International Editions
Retail Marketing
Häftad, Engelska, 2015
1 839 kr
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In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
Produktinformation
- Utgivningsdatum2015-03-26
- Mått174 x 246 x 37 mm
- Vikt950 g
- FormatHäftad
- SpråkEngelska
- SerieRoutledge-Noordhoff International Editions
- Antal sidor576
- FörlagWolters-Noordhoff B.V.
- ISBN9789001807924
