Del i serien Routledge-Noordhoff International Editions
Retail Marketing
Inbunden, Engelska, 2016
3 659 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (1)
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
Produktinformation
- Utgivningsdatum2016-07-10
- Mått174 x 246 x undefined mm
- Vikt1 230 g
- FormatInbunden
- SpråkEngelska
- SerieRoutledge-Noordhoff International Editions
- Antal sidor576
- FörlagTaylor & Francis Ltd
- ISBN9781138141230
Tillhör följande kategorier
Hoppa över listan
Du kanske också är intresserad av
- Nyhet
- Nyhet
Del 3
- Nyhet
Del 1
- Nyhet
Del 7
- Nyhet
- Nyhet
Del 11
- Nyhet
Del 4
- Nyhet
Del 3
- Nyhet
Del 6