Retail Marketing
Inbunden, Engelska, 2016
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In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
Produktinformation
- Utgivningsdatum2016-07-10
- Mått174 x 246 x undefined mm
- Vikt1 230 g
- FormatInbunden
- SpråkEngelska
- SerieRoutledge-Noordhoff International Editions
- Antal sidor576
- FörlagTaylor & Francis Ltd
- ISBN9781138141230