Retail Marketing Management

• Chapter 1: The Innovative RetailerChapter 2: The Entrepreneurial, Innovative, and Customer-Centric MindsetChapter 3: Value Creates ExcitementChapter 4: Creating Excitement Using Store BrandsChapter 5: Creating Excitement and Enhancing Education Using Social MediaChapter 6: Education: The Service EdgeChapter 7: Experience: In-Store, Across ChannelsChapter 8: Engaged Customers Are LoyalChapter 9: Innovative Retail Analytics for EngagementChapter 10: Concluding Thoughts

"Consolidation and technological change are two factors that have been central to the transformation of retailing in recent years. In this book Dhruv Grewal, the leading retail scholar provides ample evidence of how successful retailers have used their entrepreneurial mindsets to make use of these developments. The cutting-edge examples of how to excite, educate, enhance their experiences, and engage customers using retail technology, social media and analytics are both inspiring and practically useful. Grewal’s book provides valuable guidance."