Retail Marketing Management

The 5 Es of Retailing

Häftad, Engelska, 2018

Av Dhruv Grewal, USA) Grewal, Dhruv (Babson College

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In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Produktinformation

Utgivningsdatum2018-12-28
Mått170 x 242 x 14 mm
Vikt400 g
FormatHäftad
SpråkEngelska
Antal sidor200
Upplaga1
FörlagSAGE Publications
ISBN9781526446855

Tillhör följande kategorier

Chapter 1: The Innovative RetailerChapter 2: The Entrepreneurial, Innovative, and Customer-Centric MindsetChapter 3: Value Creates ExcitementChapter 4: Creating Excitement Using Store BrandsChapter 5: Creating Excitement and Enhancing Education Using Social MediaChapter 6: Education: The Service EdgeChapter 7: Experience: In-Store, Across ChannelsChapter 8: Engaged Customers Are LoyalChapter 9: Innovative Retail Analytics for EngagementChapter 10: Concluding Thoughts

"Consolidation and technological change are two factors that have been central to the transformation of retailing in recent years. In this book Dhruv Grewal, the leading retail scholar provides ample evidence of how successful retailers have used their entrepreneurial mindsets to make use of these developments. The cutting-edge examples of how to excite, educate, enhance their experiences, and engage customers using retail technology, social media and analytics are both inspiring and practically useful. Grewal’s book provides valuable guidance."