Vinayak Deshpande is a professor and area chair of Operations at UNC Kenan-Flagler Business school. His research interests are in the area of customer service and demand information driven supply chain management, supply chain collaboration, and addressing sustainability and corporate social responsibility issues in supply chains. He conducts this work in industry sectors that include defense, aviation, airlines, healthcare, computers and hi-tech. His research has been published in premier academic journals such as Management Science, Operations Research, and Manufacturing & Service Operations Management. Jayashankar Swaminathan is the GlaxoSmithKline Distinguished Professor of Operations. He teaches courses in global operations, global execution models and global supply chain strategy and management. Dr. Swaminathan has published more than 100 articles on these topics. He is the author of “Indian Economic Superpower: Fiction or Future?” He currently serves as a department editor for Management Science and Production and Operations Management journals.