Research Handbook on Export Marketing

Edited by Craig C. Julian, Senior Lecturer in Marketing, Southern Cross University, Queensland, Australia

• Contents:1. Impact of Export Promotion Programs on SME Export Performance: Empirical Evidence from an Emerging NationM. Y. Ali and A. K. Shamsuddoha 2. Dynamic Capabilities and International Performance of SMEs: The Interaction Effect of Relational Social CapitalJosé Carlos Pinho3. The Impact of Strategic Orientations on Export Marketing Strategy: New Classification and TypologyYoel Asseraf and Aviv Shoham4. Organizational Characteristics and Performance of Public Export Promotion Agencies: Portugal and Ireland ComparedInês Ferreira and Aurora A. C. Teixeira5. Internationalization Processes of Professional Service FirmsTage Koed Madsen 6. Pricing Capabilities: Design, Development and Validation of a Scale and Implications for ExportMarketingStephan M. Lizou and Andreas Hinterhuber7. The Impact of Globalization Drivers on Strategy-Performance Relationships in International MarketsCarl Arthur Solberg and François Durrieu 8. Antecedents and Consequences of SME Importers’ Relationship with Foreign Suppliers: A Transaction Cost ApproachMd. Abu Saleh, M. Yunus Ali and Craig C. Julian 9. The Dynamic Nature of the Export Development Undertaking: Implications for Researchers and PractitionersEldrede T. Kahiya, David L. Dean and Jeff Heyl10. A Capacity Building Framework for the Internationalisation of Firms from Emerging EconomiesSoma Arora11. The Effect of Prior Assessment of New Product Ideas on the Performance of New Product Export Ventures in International MarketingGabriel O Ogunmokun and Ling-yee Li (Esther)12. Using the Eclectic Paradigm as a Theoretical Lens to Examine the Performance Outcomes of Financial Services ExportersCraig C. Julian13. The Resource-Based View (RBV) and the Industrial Organization Theoretical Frameworks: Are Both Required to Explain Export MarketingPerformanceCraig C. Julian 14. The Impact of Knowledge Management, Brand Orientation and Global Marketing Strategy on PerformanceCraig C. Julian, Sajad Rezaei and Muslim Amin15. Evolution of the Export Marketing LiteratureThrough Cavusgil’s Seminal WritingsOzlem Tuba Koc and Jingting Liu16. Cavusgil’s Contribution to Export MarketingManagement and StrategyVassiliki (Vicky) Bamiatzi and Ilke Kardes17. Exploring the Theoretical Foundations of the Exporter-Importer Relationship ResearchSaeed Samiee, Leonidas C. Leonidou and Bilge Aykol Index

’The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services sector, new products, and dynamic capabilities. The articles are well written and informative. The volume makes an excellent contribution to this important literature.’