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Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.
- Illustratör: 80 colour line drawings
- Format: Pocket
- ISBN: 9780199211562
- Språk: Engelska
- Antal sidor: 374
- Utgivningsdatum: 2009-02-26
- Förlag: OUP Oxford