Natalia Rodríguez-Salcedo is Associate Professor in the Marketing and Media Management Department, Universidad de Navarra, Spain.Ángeles Moreno is Professor TU in the Department of Communication, Spain.Sabine Einwiller is a Professor in the Department of Communication, University of Vienna, Austria.Mónica Recalde is Associate Professor in the Marketing and Media Management Department, Universidad de Navarra, Spain.

• Introduction; Ángeles MorenoCHALLENGES OF CHANGE IN UNPREDICTABLE TIMESChapter 1. Uncovering Design Criteria for a Digital Feedback Tool to Promote Energy Saving Behaviour; Pascal de Vries and Igor ter HalleChapter 2. Strategic Communication in Unpredictable Times: A Case Study of Croatian Universities; Mirela HolyChapter 3. Feminist Crisis Communication and Ethics of Care: An Analysis of Crisis Communication Messages from First Minister of Scotland, Nicola Sturgeon, During Covid-19 Pandemic; Aryna-Alexandra CreangăChapter 4. The Guiding Principles of the Profession. A Comparative Study; Susana Miquel Segarra, Gisela Gonçalves, and Isabel Ruiz-MoraTHE HUMAN ELEMENT IN EMPLOYEE COMMUNICATIONChapter 5. Diversity, Inclusion, and Communication: The Role of Internal Communication in Creating an Inclusive Work Environment; Daniel Wolfgruber and Sabine EinwillerChapter 6. Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation. A Study of Swiss Communication Managers; Albena Björck, Selina Guhl, and Robin SticherChapter 7. The Effects of Social Exchange Quality Indicators on Employee Engagement through Internal Communication; Anja Špoljarić and Dejan VerčičChapter 8. Employee Activism: When Employees Speak out Publicly Against their Employer; Neda Ninova-SolovykhTHE PEOPLE BEHIND STRATEGIC COMMUNICATIONChapter 9. Stigmatization of Spokespersons; Olaf Hoffjann, Julia Gürster, Lara Johanna Hackenbeck, Jakob Halm, and Lena Katharina MirthesChapter 10. Regulated Lobbying in Scotland: A Typological Study of Public Affairs Practitioners; Neil James FreshwaterChapter 11. The Elements of Advocacy: Finnish PR Consultants’ Media Strategies in Lobbying; Markus MykkänenChapter 12. Discovering Digital Lobbying: How Digital Transformation and Social Media Affect Classic Lobbying Actors; Kathrin Stürmer, Lars Rademacher, Pio Fenton, and Gearoid O Suilleabhain