Reconceptualizing English for International Business Contexts

Elma Dedović-Atilla is an Assistant Professor in the English Language and Literature Department and Head of the Department for Digital Communications and Public Relations, International Burch University, Bosnia and Herzegovina. Her research interests include English communication skills, English as a business lingua franca (BELF), the EFL/ELF dichotomy and English in use.Vildana Dubravac is an Associate Professor in the English Language and Literature Department, International Burch University and University of Zenica, Bosnia and Herzegovina. Her research interests include second/foreign language acquisition, English linguistics, and the historical and contemporary status of English.

• AbbreviationsIntroduction1 The Role of English in the Global Community2 BELF3 The Use of English in the Bosnian Context4 Business Communication in B&H from the BELF Perspective5 Conclusions and ImplicationsAppendicesReferencesIndex

This book provides a detailed overview of the state of BELF use and training needs in a range of corporate settings in Bosnia, where international business faces complex political and economic challenges. Focus on the little-researched Global South is of particular interest in extending the range of BELF research.