Daniel R. Fesenmaier, PhD, is Associate Professor of Tourism in the Department of Leisure Studies at the University of Illinois at UrbanaChampaign. He has served as chair of the Committee for Marketing Models, Canadian Taskforce for Tourism Data and as a consultant to several tourism marketing and development projects in the United States, Canada, Korea, and Africa. Dr. Fesenmaier is the author of a number of research articles dealing with the economics and marketing of tourism and a monograph on community tourism development entitled Developing and Marketing Tourism Resources. He is also the co-editor of Recreation Planning and Management and Communication Systems in Tourism Marketing.Joseph T. O’Leary, PhD, is Professor of Outdoor Recreation in the Department of Forestry and Natural Resources at Purdue University. He also holds an appointment in the Department of Restaurant, Hotel, Institutional and Tourism Management. Previously, he was Co-coordinator and Marine Advisory Services Leader for the Illinois-Indiana Sea Grant Program. Dr. O’Leary has published research articles in various journals including the Journal f Forestry, the Journal of Leisure Research, Leisure Sciences, Tourism Management, and the Journal of Travel Research. His research interests include die social behavior and travel patterns of domestic and international recreation consumers, secondary analysis of major national travel, and recreation related data. Muzaffer Uysal, PhD, is Professor of Tourism in the Department of Hotel, Restaurant and Institutional Management at the Virginia Polytechnic Institute and State University in Blacksbuig. Dr. Uysal has extensive experience in the travel and tourism fields and has authored or co-authored research articles and several book chapters related to different aspects of tourism marketing, demand/supply interaction, and international tourism. He is Associate Editor for Leisure Sciences for tourism related areas and methods. He also serves on the editorial boards of four international tourism and marketing journals and on the Education Advisory Council of the National Tour Foundation.

• Contents Preface--The Year 2000: Issues and ChallengesIntroduction Capturing the Moments: Concerns of In Situ (ital) Leisure Research Revealing Socially Constructed Knowledge Through Quasi-Structured Interviews and Grounded Theory Analysis Tourists’ Images of a Destination--An Alternative Analysis Modeling Vacation Destination Decisions: A Behavioral Approach Consumer-Defined Dimensions for the Escorted Tour Industry Segment: Expectations, Satisfactions, and Importance Major Determinants of International Tourism Demand for South Korea: Inclusion of Marketing Variable A Neural Network Approach to Discrete Choice Modeling Sure Estimation of Tourism Demand System Model: U.S. Case Leisure Market Segmentation: An Integrated Preferences Contraints-Based Approach Conjoint Analysis of Downhill Skiers Used to Improve Data Collection for Market Segmentation Performance-Importance Analysis of Escorted Tour Evaluations Importance-Performance and Segmentation: Where Do We Go From Here? The Respondent Specific Method: A New Approach to Conversion Research A New Direction Index Reference Notes Included

Daniel R. Fesenmaier, PhD, is Associate Professor of Tourism in the Department of Leisure Studies at the University of Illinois at UrbanaChampaign. He has served as chair of the Committee for Marketing Models, Canadian Taskforce for Tourism Data and as a consultant to several tourism marketing and development projects in the United States, Canada, Korea, and Africa. Dr. Fesenmaier is the author of a number of research articles dealing with the economics and marketing of tourism and a monograph on community tourism development entitled Developing and Marketing Tourism Resources. He is also the co-editor of Recreation Planning and Management and Communication Systems in Tourism Marketing.Joseph T. O’Leary, PhD, is Professor of Outdoor Recreation in the Department of Forestry and Natural Resources at Purdue University. He also holds an appointment in the Department of Restaurant, Hotel, Institutional and Tourism Management. Previously, he was Co-coordinator and Marine Advisory Services Leader for the Illinois-Indiana Sea Grant Program. Dr. O’Leary has published research articles in various journals including the Journal f Forestry, the Journal of Leisure Research, Leisure Sciences, Tourism Management, and the Journal of Travel Research. His research interests include die social behavior and travel patterns of domestic and international recreation consumers, secondary analysis of major national travel, and recreation related data. Muzaffer Uysal, PhD, is Professor of Tourism in the Department of Hotel, Restaurant and Institutional Management at the Virginia Polytechnic Institute and State University in Blacksbuig. Dr. Uysal has extensive experience in the travel and tourism fields and has authored or co-authored research articles and several book chapters related to different aspects of tourism marketing, demand/supply interaction, and international tourism. He is Associate Editor for Leisure Sciences for tourism related areas and methods. He also serves on the editorial boards of four international tourism and marketing journals and on the Education Advisory Council of the National Tour Foundation.

• Contents Preface--The Year 2000: Issues and ChallengesIntroduction Capturing the Moments: Concerns of In Situ (ital) Leisure Research Revealing Socially Constructed Knowledge Through Quasi-Structured Interviews and Grounded Theory Analysis Tourists’ Images of a Destination--An Alternative Analysis Modeling Vacation Destination Decisions: A Behavioral Approach Consumer-Defined Dimensions for the Escorted Tour Industry Segment: Expectations, Satisfactions, and Importance Major Determinants of International Tourism Demand for South Korea: Inclusion of Marketing Variable A Neural Network Approach to Discrete Choice Modeling Sure Estimation of Tourism Demand System Model: U.S. Case Leisure Market Segmentation: An Integrated Preferences Contraints-Based Approach Conjoint Analysis of Downhill Skiers Used to Improve Data Collection for Market Segmentation Performance-Importance Analysis of Escorted Tour Evaluations Importance-Performance and Segmentation: Where Do We Go From Here? The Respondent Specific Method: A New Approach to Conversion Research A New Direction Index Reference Notes Included

Daniel R. Fesenmaier, PhD, is Associate Professor of Tourism in the Department of Leisure Studies at the University of Illinois at UrbanaChampaign. He has served as chair of the Committee for Marketing Models, Canadian Taskforce for Tourism Data and as a consultant to several tourism marketing and development projects in the United States, Canada, Korea, and Africa. Dr. Fesenmaier is the author of a number of research articles dealing with the economics and marketing of tourism and a monograph on community tourism development entitled Developing and Marketing Tourism Resources. He is also the co-editor of Recreation Planning and Management and Communication Systems in Tourism Marketing.Joseph T. O’Leary, PhD, is Professor of Outdoor Recreation in the Department of Forestry and Natural Resources at Purdue University. He also holds an appointment in the Department of Restaurant, Hotel, Institutional and Tourism Management. Previously, he was Co-coordinator and Marine Advisory Services Leader for the Illinois-Indiana Sea Grant Program. Dr. O’Leary has published research articles in various journals including the Journal f Forestry, the Journal of Leisure Research, Leisure Sciences, Tourism Management, and the Journal of Travel Research. His research interests include die social behavior and travel patterns of domestic and international recreation consumers, secondary analysis of major national travel, and recreation related data. Muzaffer Uysal, PhD, is Professor of Tourism in the Department of Hotel, Restaurant and Institutional Management at the Virginia Polytechnic Institute and State University in Blacksbuig. Dr. Uysal has extensive experience in the travel and tourism fields and has authored or co-authored research articles and several book chapters related to different aspects of tourism marketing, demand/supply interaction, and international tourism. He is Associate Editor for Leisure Sciences for tourism related areas and methods. He also serves on the editorial boards of four international tourism and marketing journals and on the Education Advisory Council of the National Tour Foundation.

• Contents Preface--The Year 2000: Issues and ChallengesIntroduction Capturing the Moments: Concerns of In Situ (ital) Leisure Research Revealing Socially Constructed Knowledge Through Quasi-Structured Interviews and Grounded Theory Analysis Tourists’ Images of a Destination--An Alternative Analysis Modeling Vacation Destination Decisions: A Behavioral Approach Consumer-Defined Dimensions for the Escorted Tour Industry Segment: Expectations, Satisfactions, and Importance Major Determinants of International Tourism Demand for South Korea: Inclusion of Marketing Variable A Neural Network Approach to Discrete Choice Modeling Sure Estimation of Tourism Demand System Model: U.S. Case Leisure Market Segmentation: An Integrated Preferences Contraints-Based Approach Conjoint Analysis of Downhill Skiers Used to Improve Data Collection for Market Segmentation Performance-Importance Analysis of Escorted Tour Evaluations Importance-Performance and Segmentation: Where Do We Go From Here? The Respondent Specific Method: A New Approach to Conversion Research A New Direction Index Reference Notes Included