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Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
- Illustratör: 228 p VIII
- Format: Inbunden
- ISBN: 9781137395566
- Språk: Engelska
- Antal sidor: 228
- Utgivningsdatum: 2014-08-27
- Förlag: Palgrave Macmillan