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Paul Hackett - Qualitative Research Methods in Consumer Psychology, Inbunden

Inbunden, Engelska, 2015

Qualitative Research Methods in Consumer Psychology

Ethnography and Culture

Av Paul Hackett

3839 kr

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Beskrivning
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Produktinformation
  • Utgivningsdatum: 2015-09-01
  • Mått: 152 x 229 x 23 mm
  • Vikt: 612 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 336
  • Förlag: Taylor & Francis Ltd
  • ISBN: 9781138023499
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Mer information

Paul M.W. Hackett is a Professor of Ethnography and Consumer Behavior at Emerson College, USA and a visiting academic in the Philosophy Department at the University of Oxford, UK. His books include Facet Theory and the Mapping Sentence: Evolving Philosophy, Use and Application, Fine Art and Perceptual Neuroscience: Field of Vision and the Painted Grid, and Conservation and the Consumer: Understanding Environmental Concern. His research and writing has appeared in Psychometrika; International Review of Retail, Distribution, and Consumer Research; Environment and Behavior; the British Journal of Management; Multivariate Behavior Research; and other prestigious journals. He is a Chartered Psychologist in the UK.

Recensioner i media

"This volume covers theoretical, applied and research approaches to the study of ethnography in consumer research and organizational change. No other volume to date is as broad and current in scope and detail." – Timothy Malefyt, Fordham University, USA

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