Keith Wailoo is the Henry Putnam University Professor of History and Public Affairs at Princeton University. His books include Dying in the City of the Blues, How Cancer Crossed the Color Line, and Pain: A Political History. Along with Dr. Anthony Fauci and others, he won the 2021 Dan David Prize.

• Prologue: Pushers in the City of My Youth viiIntroductionThe Crooked Man: Influence, Exploitation, and Menthol’s Expanding Web1 Selling the Menthol Sensation2 For People Susceptible to Cancer Anxiety3 Building a Black Franchise4 Urban Hustles and Suburban Dreams5 Uptown’s Aftertaste ConclusionDeception by Design: The Long Road to “I Can’t Breathe”AcknowledgmentsNotesBibliographyIndex

"In Pushing Cool, Dr. Keith Wailoo presents a sixty-year history of menthol cigarettes becoming a racialized product. . . . Wailoo's powerful text reminds us that business and medical ethics do not exist outside of histories of racial exploitation and oppression."

Keith Wailoo is the Henry Putnam University Professor of History and Public Affairs at Princeton University. His books include Dying in the City of the Blues, How Cancer Crossed the Color Line, and Pain: A Political History. Along with Dr. Anthony Fauci and others, he won the 2021 Dan David Prize.

• Prologue: Pushers in the City of My Youth viiIntroductionThe Crooked Man: Influence, Exploitation, and Menthol’s Expanding Web1 Selling the Menthol Sensation2 For People Susceptible to Cancer Anxiety3 Building a Black Franchise4 Urban Hustles and Suburban Dreams5 Uptown’s Aftertaste ConclusionDeception by Design: The Long Road to “I Can’t Breathe”AcknowledgmentsNotesBibliographyIndex

"In Pushing Cool, Dr. Keith Wailoo presents a sixty-year history of menthol cigarettes becoming a racialized product. . . . Wailoo's powerful text reminds us that business and medical ethics do not exist outside of histories of racial exploitation and oppression."

Keith Wailoo is the Henry Putnam University Professor of History and Public Affairs at Princeton University. His books include Dying in the City of the Blues, How Cancer Crossed the Color Line, and Pain: A Political History. Along with Dr. Anthony Fauci and others, he won the 2021 Dan David Prize.

• Prologue: Pushers in the City of My Youth viiIntroductionThe Crooked Man: Influence, Exploitation, and Menthol’s Expanding Web1 Selling the Menthol Sensation2 For People Susceptible to Cancer Anxiety3 Building a Black Franchise4 Urban Hustles and Suburban Dreams5 Uptown’s Aftertaste ConclusionDeception by Design: The Long Road to “I Can’t Breathe”AcknowledgmentsNotesBibliographyIndex

"In Pushing Cool, Dr. Keith Wailoo presents a sixty-year history of menthol cigarettes becoming a racialized product. . . . Wailoo's powerful text reminds us that business and medical ethics do not exist outside of histories of racial exploitation and oppression."