Public Sector Marketing Communications Volume I

Public Relations and Brand Communication Perspectives

Inbunden, Engelska, 2022

Av Ogechi Adeola, Paul Katuse, Kojo Kakra Twum

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In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications.

Produktinformation

Utgivningsdatum2022-10-06
Mått148 x 210 x 22 mm
Vikt468 g
FormatInbunden
SpråkEngelska
SeriePalgrave Studies of Public Sector Management in Africa
Antal sidor244
FörlagSpringer International Publishing AG
ISBN9783031072925

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Ogechi Adeola is an Associate Professor of Marketing and Head of the Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Paul Katuse is an Associate Professor of Management at the Skyline University College (SUC) School of Business, Sharjah, UAE.Kojo Kakra Twum is the Head of Department of Business Administration at Presbyterian University College, Ghana.

Part 1: Public Sector Marketing Communications and Brand Management.- Chapter 1: Introduction to Public Sector Marketing Communications in Africa.- Chapter 2: Public Sector Branding in Africa: Some Reflections.- Chapter 3: Marketing Communications Strategies for Public Transport Organisations.- Chapter 4: Positioning Public University’s Brand through Marketing Communications: Practical Recommendations and Implications.- Chapter 5: Internal Marketing Communications in Ghana’s Public Sector: Conceptualisations and Extension.- Part II: Public Relations and Trade Fairs.- Chapter 6: Public Relations in the Public Sector in Africa.- Chapter 7: Public Relations in Africa’s Public Sector: A Crisis Situational Analysis of South Africa and Nigeria.- Chapter 8: Trade Fairs and Exhibitions in the Ghanaian Public Sector: Meaning, Relevance, and Requirements.- Part III: Public Sector Communication Ethics and Recommendations.- Chapter 9: Public Sector Communication Ethics In Africa.- Chapter 10: Conclusion: Effective Public Relations and Brand Communication in Africa’s Public Sector.