Public Relations: Strategies and Tactics, Global Edition
Dennis Wilcox • Bryan Reber • Jae-Hwa Shin • Glen Cameron
Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field.
The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.
- Format: Pocket/Paperback
- ISBN: 9781292483252
- Språk: Engelska
- Utgivningsdatum: 2025-09-24
- Förlag: Pearson Education