Public Relations: Strategies and Tactics, Global Edition

  • Nyhet

Häftad, Engelska, 2025

Av Dennis Wilcox, Bryan Reber, Jae-Hwa Shin, Glen Cameron

1 099 kr

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Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field.

The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.

Produktinformation

  • Utgivningsdatum2025-09-24
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor672
  • Upplaga12
  • FörlagPearson Education
  • ISBN9781292483252