Public Relations in China

Building and Defending your Brand in the PRC

Häftad, Engelska, 2015

Av D. Wolf

369 kr

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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

Produktinformation

  • Utgivningsdatum2015-09-17
  • Mått140 x 216 x 16 mm
  • Vikt264 g
  • FormatHäftad
  • SpråkEngelska
  • SeriePalgrave Pocket Consultants
  • Antal sidor226
  • FörlagPalgrave Macmillan
  • ISBN9781137483799