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This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
- Format: Pocket/Paperback
- ISBN: 9781349361908
- Språk: Engelska
- Antal sidor: 234
- Utgivningsdatum: 2007-10-01
- Förlag: Palgrave Macmillan