Del 5 - AEJMC - Peter Lang Scholarsourcing Series

Promoting Monopoly

AT&T and the Politics of Public Relations, 1876-1941

Inbunden, Engelska, 2020

Av Karen Miller Russell, Radhika Parameswaran, Katie R. Place, Meghan Sanders, Carolyn Kitch, Gregory Pitts

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Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell’s patents expired, it had to ﬁght competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.

Produktinformation

Utgivningsdatum2020-06-11
Mått150 x 225 x 0 mm
Vikt436 g
FormatInbunden
SpråkEngelska
SerieAEJMC - Peter Lang Scholarsourcing Series
Antal sidor234
FörlagPeter Lang Publishing Inc
ISBN9781433147333

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List of Illustrations – Preface – Acknowledgements – "A Necessary Adjunct to Nearly All Commercial Enterprises": The Rise of Corporate Publicity in the United States – "To Undertake Something in the Missionary Line": William A. Hovey and Corporate Publicity at American Bell, 1876–1903 – "A Largely Random Basis": AT&T, Competition, and the Publicity Bureau, 1903–1907 – "One Policy, One System, Universal Service": Educating the Public, 1908–1913 – "We Are Really Governed by Publicity": Institutionalizing Public Relations, 1913–1926 – "To Serve Well We Must Earn Well": AT&T’s Financial Policy and the Great Depression, 1927–1934 – "All Business in a Democratic Country … Exists by Public Approval": The FCC Investigation, 1935–1941 – Conclusion "The Number One Public Relations Post in Industry": AT&T in U.S. Public Relations History – Index.

“In this deeply researched book, Karen Miller Russell advances the history of public relations and corporate communication in the United States through detailed analysis of AT&T/Bell’s launch, promotion and sustenance of telephony in a highly readable, scholarly manner. It is a major addition to the canon of communications history.”—Tom Watson, Founder, International History of Public Relations Conference