Professionalizing Public Relations

Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors.

• Introduction.- Chapter 1: The professionalisation of public relations in Australia.- Chapter 2: Education and the professional project.- Chapter 3: Women, feminisation and professionalisation.- Chapter 4: A critical history of public relations.- Conclusion.