JULIA RUTHERFORD SILVERS, CSEP, a former adjunct faculty member at the University of Nevada, Las Vegas, and UNLV Singapore Ltd., has served as an industry consultant for The George Washington University Event Management Certificate Program, the Professional Convention Management Association, and the Canadian Tourism Human Resource Council. A four-time International Special Events Society Esprit Award winner, she lectures all over the world on professional event management practices, is a founding director of the International Event Management Body of Knowledge (EMBOK) Executive, and is an advisor to the Event Management International Competency Standards.

• Foreword—Andrew Walsh viiSeries Editor Foreword—Dr. Joe Goldblatt, CSEP xiPreface xiiiDedication xviiiAcknowledgments xixPART I ASSESSMENT 11 Anatomy of an Event 32 Creating the Event Plan 313 Developing the Event Site 594 Providing the Event Infrastructure 91PART II ANTICIPATION AND ARRIVAL 1215 Accommodating the Audience 123PART III ATMOSPHERE 1556 Coordinating the Environment 1577 Fundamentals of the Production 189PART IV ACTIVITY 2198 Staging an Engaging Experience 2219 Ancillary Programs 249PART V APPETITE AND AMENITIES 27710 Food and Beverage Operations 27911 Making Event Memories 303PART VI ADMINISTRATION 32712 Safe Operations 32913 Vendors and Volunteers 36914 Knowledge Management 39915 Sustainable Success 425Appendix 1: Sample Client Interview Form 449Appendix 2: Sample Change Order Form 456Appendix 3: Sample Site Inspection Checklist 457Appendix 4: Event “Survival” Kit 464Appendix 5: References 466Index 477

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JULIA RUTHERFORD SILVERS, CSEP, a former adjunct faculty member at the University of Nevada, Las Vegas, and UNLV Singapore Ltd., has served as an industry consultant for The George Washington University Event Management Certificate Program, the Professional Convention Management Association, and the Canadian Tourism Human Resource Council. A four-time International Special Events Society Esprit Award winner, she lectures all over the world on professional event management practices, is a founding director of the International Event Management Body of Knowledge (EMBOK) Executive, and is an advisor to the Event Management International Competency Standards.

• Foreword—Andrew Walsh viiSeries Editor Foreword—Dr. Joe Goldblatt, CSEP xiPreface xiiiDedication xviiiAcknowledgments xixPART I ASSESSMENT 11 Anatomy of an Event 32 Creating the Event Plan 313 Developing the Event Site 594 Providing the Event Infrastructure 91PART II ANTICIPATION AND ARRIVAL 1215 Accommodating the Audience 123PART III ATMOSPHERE 1556 Coordinating the Environment 1577 Fundamentals of the Production 189PART IV ACTIVITY 2198 Staging an Engaging Experience 2219 Ancillary Programs 249PART V APPETITE AND AMENITIES 27710 Food and Beverage Operations 27911 Making Event Memories 303PART VI ADMINISTRATION 32712 Safe Operations 32913 Vendors and Volunteers 36914 Knowledge Management 39915 Sustainable Success 425Appendix 1: Sample Client Interview Form 449Appendix 2: Sample Change Order Form 456Appendix 3: Sample Site Inspection Checklist 457Appendix 4: Event “Survival” Kit 464Appendix 5: References 466Index 477

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JULIA RUTHERFORD SILVERS, CSEP, a former adjunct faculty member at the University of Nevada, Las Vegas, and UNLV Singapore Ltd., has served as an industry consultant for The George Washington University Event Management Certificate Program, the Professional Convention Management Association, and the Canadian Tourism Human Resource Council. A four-time International Special Events Society Esprit Award winner, she lectures all over the world on professional event management practices, is a founding director of the International Event Management Body of Knowledge (EMBOK) Executive, and is an advisor to the Event Management International Competency Standards.

• Foreword—Andrew Walsh viiSeries Editor Foreword—Dr. Joe Goldblatt, CSEP xiPreface xiiiDedication xviiiAcknowledgments xixPART I ASSESSMENT 11 Anatomy of an Event 32 Creating the Event Plan 313 Developing the Event Site 594 Providing the Event Infrastructure 91PART II ANTICIPATION AND ARRIVAL 1215 Accommodating the Audience 123PART III ATMOSPHERE 1556 Coordinating the Environment 1577 Fundamentals of the Production 189PART IV ACTIVITY 2198 Staging an Engaging Experience 2219 Ancillary Programs 249PART V APPETITE AND AMENITIES 27710 Food and Beverage Operations 27911 Making Event Memories 303PART VI ADMINISTRATION 32712 Safe Operations 32913 Vendors and Volunteers 36914 Knowledge Management 39915 Sustainable Success 425Appendix 1: Sample Client Interview Form 449Appendix 2: Sample Change Order Form 456Appendix 3: Sample Site Inspection Checklist 457Appendix 4: Event “Survival” Kit 464Appendix 5: References 466Index 477

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