Resilience and Digital Disruption
Aldo Geuna, Marco Guerzoni, Massimiliano Nuccio, Fabio Pammolli, Armando Rungi
Häftad, 2021
889 kr
Del i serien SpringerBriefs in Business
Product Variety in Automotive Industry
Understanding Niche Markets in America
Häftad, Engelska, 2013
719 kr
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This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
Produktinformation
- Utgivningsdatum2013-10-17
- Mått155 x 235 x 5 mm
- Vikt131 g
- FormatHäftad
- SpråkEngelska
- SerieSpringerBriefs in Business
- Antal sidor63
- FörlagSpringer International Publishing AG
- ISBN9783319019062
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