Role of Communication in Learning To Model
Paul Brna, Michael Baker, Keith Stenning, Andree Tiberghien
Häftad, 2014
1 139 kr
Product Strategy and Management
Häftad, Engelska, 2007
1 579 kr
Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Product Strategy and Management
offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination.
This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.
This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
Produktinformation
- Utgivningsdatum2007-04-26
- Mått191 x 248 x 30 mm
- Vikt1 062 g
- FormatHäftad
- SpråkEngelska
- Antal sidor560
- Upplaga2
- FörlagPearson Education
- ISBN9780273694502
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