Procurement Marketing

A Strategic Concept

Inbunden, Engelska, 1998

Av Udo Koppelmann

739 kr

Beställningsvara. Skickas inom 10-15 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Häftad

739 kr

Skickas inom 10-15 vardagar

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

Produktinformation

Utgivningsdatum1998-07-16
Mått156 x 234 x 16 mm
Vikt471 g
FormatInbunden
SpråkEngelska
Antal sidor184
Upplaga1998
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783540644590
ÖversättareLüders, A.

Tillhör följande kategorier

Problems: Corporate Problems. Procurement Problems.- The Vision: The Theory. Consequences of the Vision.- Possible Solutions: Why Procurement Marketing?. Decision Orientation. If-then Decisions.- The Procurement Marketing Solution: Situation Analysis. Need Analysis. Evaluating and Selecting Supply Markets. Supplier Evaluation. Supplier Negotiations. Procurement Process Handling. Information / Control.