Procurement Marketing
A Strategic Concept
Inbunden, Engelska, 1998
739 kr
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This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Produktinformation
- Utgivningsdatum1998-07-16
- Mått156 x 234 x 16 mm
- Vikt471 g
- FormatInbunden
- SpråkEngelska
- Antal sidor184
- Upplaga1998
- FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
- ISBN9783540644590
- ÖversättareA. Lüders