Principles of Business: Marketing

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Marketing is used by all industries—business, retail, software, manufacturing, the media—any company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketing—advertising, copy writing, social media, branding—are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service.Principles of Business: Marketing provides need-to-know information on the fundamentals of marketing, including:Advertising ManagementBehavioral EconomicsBrand ManagementBuyer BehaviorCorporate SponsorshipsCrowdfundingEffective Media CoverageEntrepreneurial MarketingInternet Marketing StrategiesMarketing MethodsMultimedia Product PlacementNew Product ManagementPrice AnalysisPrinciples of RetailingProduct Life CyclePromotional PoliciesPublic RelationsSocial Media & BusinessSustainable Competitive AdvantagePrinciples of Business: Marketing provides readers with ample material to develop a better understanding of the essentials of marketing. For those who are considering a career in sales or marketing, this title is a must. Plus, job seekers with a solid understanding of the fundamentals of marketing will have an advantage when applying for a job in any industry.