Richard McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine. Widely published in academic journals and general audience publications, his two most recent books are In Defense of Monopoly: How Market Power Fosters Creative Production (University of Michigan Press, 2008) and Why Popcorn Costs so Much at the Movies, And Other Pricing Puzzles (Springer, 2008) (www.merage.uci.edu/~mckenzie)

• Economists’ “Irrational Passion for Dispassionate Rationality”.- The Methodological Constraints on the Rationality Premise.- Human Motivation and Adam Smith’s “Invisible Hands”.- Rationality in Economic Thought: From Thomas Robert Malthus to Alfred Marshall and Philip Wicksteed.- Rationality in Economic Thought: Frank Knight, Ludwig von Mises, Friedrich Hayek, and James Buchanan.- Behavioral Economists, and Psychologists’ Challenges to Rational Behavior.- The Evolutionary Biology of Rational Behavior.- The Neuroeconomics of Rational Decision Making.- Economic Defenses for Rational Behavior in Economics.- Problems with Behavioral Economics.- Rationality and Economic Education.

From the reviews: One reviewer (Nobel Laureate in Economics) described the book as a "massise effort," because of the breadth of the inquiry, covering from the intellectual history of the rationality premise (from Adam Smith to modern economists) to the evolutionary biology of the concept to the neurobiology/economics of the concept to the behavioral economics/psychology of the criticisms. "McKenzie (Univ. of California, Irvine) defends homo economicus, the perfectly rational maximizer of self-interest, assumed in Chicago-style economics as the conceptual basis of efficient markets, rational expectations, and the efficacy of free market capitalism. ... Summing Up: Recommended. Upper-division undergraduate through faculty and research collections." (R. S. Hewett, Choice, Vol. 47 (11), July, 2010)

Richard McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine. Widely published in academic journals and general audience publications, his two most recent books are In Defense of Monopoly: How Market Power Fosters Creative Production (University of Michigan Press, 2008) and Why Popcorn Costs so Much at the Movies, And Other Pricing Puzzles (Springer, 2008) (www.merage.uci.edu/~mckenzie)

• Economists’ “Irrational Passion for Dispassionate Rationality”.- The Methodological Constraints on the Rationality Premise.- Human Motivation and Adam Smith’s “Invisible Hands”.- Rationality in Economic Thought: From Thomas Robert Malthus to Alfred Marshall and Philip Wicksteed.- Rationality in Economic Thought: Frank Knight, Ludwig von Mises, Friedrich Hayek, and James Buchanan.- Behavioral Economists, and Psychologists’ Challenges to Rational Behavior.- The Evolutionary Biology of Rational Behavior.- The Neuroeconomics of Rational Decision Making.- Economic Defenses for Rational Behavior in Economics.- Problems with Behavioral Economics.- Rationality and Economic Education.

From the reviews: One reviewer (Nobel Laureate in Economics) described the book as a "massise effort," because of the breadth of the inquiry, covering from the intellectual history of the rationality premise (from Adam Smith to modern economists) to the evolutionary biology of the concept to the neurobiology/economics of the concept to the behavioral economics/psychology of the criticisms. "McKenzie (Univ. of California, Irvine) defends homo economicus, the perfectly rational maximizer of self-interest, assumed in Chicago-style economics as the conceptual basis of efficient markets, rational expectations, and the efficacy of free market capitalism. ... Summing Up: Recommended. Upper-division undergraduate through faculty and research collections." (R. S. Hewett, Choice, Vol. 47 (11), July, 2010)

Richard McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine. Widely published in academic journals and general audience publications, his two most recent books are In Defense of Monopoly: How Market Power Fosters Creative Production (University of Michigan Press, 2008) and Why Popcorn Costs so Much at the Movies, And Other Pricing Puzzles (Springer, 2008) (www.merage.uci.edu/~mckenzie)

• Economists’ “Irrational Passion for Dispassionate Rationality”.- The Methodological Constraints on the Rationality Premise.- Human Motivation and Adam Smith’s “Invisible Hands”.- Rationality in Economic Thought: From Thomas Robert Malthus to Alfred Marshall and Philip Wicksteed.- Rationality in Economic Thought: Frank Knight, Ludwig von Mises, Friedrich Hayek, and James Buchanan.- Behavioral Economists, and Psychologists’ Challenges to Rational Behavior.- The Evolutionary Biology of Rational Behavior.- The Neuroeconomics of Rational Decision Making.- Economic Defenses for Rational Behavior in Economics.- Problems with Behavioral Economics.- Rationality and Economic Education.

From the reviews: One reviewer (Nobel Laureate in Economics) described the book as a "massise effort," because of the breadth of the inquiry, covering from the intellectual history of the rationality premise (from Adam Smith to modern economists) to the evolutionary biology of the concept to the neurobiology/economics of the concept to the behavioral economics/psychology of the criticisms. "McKenzie (Univ. of California, Irvine) defends homo economicus, the perfectly rational maximizer of self-interest, assumed in Chicago-style economics as the conceptual basis of efficient markets, rational expectations, and the efficacy of free market capitalism. ... Summing Up: Recommended. Upper-division undergraduate through faculty and research collections." (R. S. Hewett, Choice, Vol. 47 (11), July, 2010)