Pre-Suasion
A Revolutionary Way to Influence and Persuade
Häftad, Engelska, 2017
189 kr
. Fri frakt för medlemmar vid köp för minst 249 kr.
When it comes to persuasion, success can begin before you say a word.‘An instant classic.’ Forbes‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made to Stick NEW YORK TIMES BESTSELLERIn his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.‘Mind-blowing.’ Management Today‘Accessible and intellectually rigorous.’ Books of the Year, The Times‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back
Produktinformation
- Utgivningsdatum2017-04-20
- Mått130 x 198 x 28 mm
- Vikt300 g
- FormatHäftad
- SpråkEngelska
- Antal sidor432
- FörlagCornerstone
- ISBN9781847941435
Tillhör följande kategorier
Hoppa över listan
Mer från samma författare
Social Psychology: Goals in Interaction
Douglas Kenrick, Steven Neuberg, Robert Cialdini
Häftad, 2013
1 549 kr
Hoppa över listan
Du kanske också är intresserad av
Social Psychology: Goals in Interaction
Douglas Kenrick, Steven Neuberg, Robert Cialdini
Häftad, 2013
1 549 kr