Political Marketing in the 2021 Canadian Federal Election

Inbunden, Engelska, 2023

Av Jamie Gillies, Vincent Raynauld, André Turcotte

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This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.

Produktinformation

Utgivningsdatum2023-06-10
Mått148 x 210 x 15 mm
Vikt348 g
FormatInbunden
SpråkEngelska
SeriePalgrave Studies in Political Marketing and Management
Antal sidor162
Upplaga23001
FörlagSpringer International Publishing AG
ISBN9783031344039

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Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada.Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA. André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.

Chapter 1: Introduction: The 2021 Canadian Federal Election.- Chapter 2: Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign. Chapter 3: Clowns To The Left Of Me, Jokers To The Right: Branding Challenges in the 2021 Conservative Party Campaign.- Chapter 4: The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election.- Chapter 5: Le Bloc Québécois: A Niche Party.- Chapter 6: The People’s Party of Canada and the Appeal of Anger Politics.- Chapter 7: The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election.- Chapter 8: Identity Marketing During the 2021 Canadian Federal Election.- Chapter 9: Conclusion: The Calm Before the Storm.