Political Marketing and Management in the 2020 New Zealand General Election

Name: Political Marketing and Management in the 2020 New Zealand General Election
Price: 819 SEK
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Inbunden, Engelska, 2021

AvEdward Elder,Jennifer Lees-Marshment

819 kr

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This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections.

Produktinformation

Utgivningsdatum2021-10-25
Mått148 x 210 x 16 mm
Vikt378 g
FormatInbunden
SpråkEngelska
SeriePalgrave Studies in Political Marketing and Management
Antal sidor186
FörlagSpringer Nature Switzerland AG
ISBN9783030773328

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Chapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020.- Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership.- Chapter 3. Labour and National’s Market-Orientation in 2020.- Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic.- Chapter 5. Delivering in Government.- Chapter 6. Targeting Party Policies and Target Demographics.- Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media.- Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives.- Chapter 9. Conclusion.