Political Marketing Alchemy
The State of Opinion Research
Inbunden, Engelska, 2020
699 kr
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The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development.
Produktinformation
- Utgivningsdatum2020-08-18
- Mått148 x 210 x undefined mm
- FormatInbunden
- SpråkEngelska
- SeriePalgrave Studies in Political Marketing and Management
- Antal sidor101
- FörlagSpringer Nature Switzerland AG
- ISBN9783030537128