Political Branding Strategies
Campaigning and Governing in Australian Politics
Inbunden, Engelska, 2015
769 kr
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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Produktinformation
- Utgivningsdatum2015-12-03
- Mått140 x 216 x 21 mm
- Vikt344 g
- FormatInbunden
- SpråkEngelska
- SeriePalgrave Studies in Political Marketing and Management
- Antal sidor146
- Upplaga15001
- FörlagPalgrave Macmillan
- ISBN9781137580283
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