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Vic Markham - Planning the Corporate Reputation (RLE Marketing), Inbunden

Inbunden, Engelska, 2014

Del i serien Routledge Library Editions: Marketing

Planning the Corporate Reputation (RLE Marketing)

Av Vic Markham

3329 kr

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Beskrivning
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
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