Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.

• Chapter - 01: Planning and managing – The context;Chapter - 02: Public relations in context;Chapter - 03: Starting the planning process;Chapter - 04: Research and analysis;Chapter - 05: Communication theory and setting aims and objectives;Chapter - 06: Knowing the public and messages;Chapter - 07: Strategy and tactics;Chapter - 08: Timescales and resources;Chapter - 09: Knowing what has been achieved – Evaluation and review

""Provides a very practical guide through all stages of PR work.""

Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.

• Chapter - 01: Planning and managing – The context;Chapter - 02: Public relations in context;Chapter - 03: Starting the planning process;Chapter - 04: Research and analysis;Chapter - 05: Communication theory and setting aims and objectives;Chapter - 06: Knowing the public and messages;Chapter - 07: Strategy and tactics;Chapter - 08: Timescales and resources;Chapter - 09: Knowing what has been achieved – Evaluation and review

""Provides a very practical guide through all stages of PR work.""

Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.

• Chapter - 01: Planning and managing – The context;Chapter - 02: Public relations in context;Chapter - 03: Starting the planning process;Chapter - 04: Research and analysis;Chapter - 05: Communication theory and setting aims and objectives;Chapter - 06: Knowing the public and messages;Chapter - 07: Strategy and tactics;Chapter - 08: Timescales and resources;Chapter - 09: Knowing what has been achieved – Evaluation and review

""Provides a very practical guide through all stages of PR work.""