Persuasion

The Hidden Forces That Influence Negotiations

Inbunden, Engelska, 2018

Av Jasper Kim, South Korea) Kim, Jasper (Ewha Woman's University

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Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Produktinformation

Utgivningsdatum2018-03-27
Mått138 x 216 x 12 mm
Vikt272 g
FormatInbunden
SpråkEngelska
SerieRoutledge Focus on Business and Management
Antal sidor98
FörlagTaylor & Francis Inc
ISBN9780815361954

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Jasper Kim, JD/MBA, is a lawyer, former investment banker, director of the Center for Conflict Management, and faculty at Ewha Womans University. He was a visiting scholar at Harvard University and Stanford University. Jasper Kim received negotiation training at Harvard Law School and graduate economics training at the London School of Economics. He has published in dozens of academic journals, consulted and trained leading global organizations, and has been featured in major media outlets including the BBC, Bloomberg, CNBC, CNN, Forbes, and the Wall Street Journal. Learn more at jasperkim.com.

ForewordPart I Behaviouralists: Pride and Prejudice1. Influences: Inside the invisible influences of persuasion2. Judgments: The mind’s surprising shortcuts toward judgments3. Biases: The blind side of hidden biases4. Perceptions: How perceptions bend realitiesPart II Rationalists: Sense and Sensibility5. Strategies: Knowing when to keep calm and carry on6. Expectations: How to value great expectations 7. Elements: Creative ways to supersize the pie 8. Reasonings: Making sense of nonsensical statementsIndex