Persuasion

Jasper Kim, JD/MBA, is a lawyer, former investment banker, director of the Center for Conflict Management, and faculty at Ewha Womans University. He was a visiting scholar at Harvard University and Stanford University. Jasper Kim received negotiation training at Harvard Law School and graduate economics training at the London School of Economics. He has published in dozens of academic journals, consulted and trained leading global organizations, and has been featured in major media outlets including the BBC, Bloomberg, CNBC, CNN, Forbes, and the Wall Street Journal. Learn more at jasperkim.com.

• ForewordPart I Behaviouralists: Pride and Prejudice1. Influences: Inside the invisible influences of persuasion2. Judgments: The mind’s surprising shortcuts toward judgments3. Biases: The blind side of hidden biases4. Perceptions: How perceptions bend realitiesPart II Rationalists: Sense and Sensibility5. Strategies: Knowing when to keep calm and carry on6. Expectations: How to value great expectations 7. Elements: Creative ways to supersize the pie 8. Reasonings: Making sense of nonsensical statementsIndex