Perspectives in Agile Sustainable Practices and Business Value

Dipak Saha is currently Professor of Behavioural Strategy & Marketing with the Department of Management, Institute of Engineering & Management, Kolkata, India. He has over 20 years of corporate and academic experience. He has published several articles in reputed and renowned scholarly journals.Mrinal Kanti Das is currently serving as the Head of the Department of Commerce at Kanchrapara College, West Bengal, India, with over 18 years of academic experience. Previously, he was a marketing faculty at JIS College of Engineering and he supervised a PhD scholar, authored five books, and published articles in Scopus/WoS, and ABDC/UGC-CARE-listed journals.Sunil Sahadev is currently Professor of Marketing and Responsible Enterprise at Sheffield Hallam University, the United Kingdom. He has also authored a widely used textbook, Sales and Distribution Management. His areas of research interest include managing boundary-spanning elements, digital marketing, and sustainability.Rabin Mazumder is Professor of Economics and Head of the Department of Business Administration, Institute of Engineering & Management, Kolkata, India. He has a PhD in business management from the University of Calcutta. He has around 19 years of academic experience. His areas of interest are development economics, consumer behaviour, and brand management.Soumya Mukherjee is Associate Professor of Business Administration at Techno India (Hooghly Campus), Chinsurah, West Bengal, India. He is an accomplished educator and has more than 15 years of experience in academics. He has authored three books and published several research articles in peer-reviewed, Scopus-indexed, and ABDC-listed journals.

• Introduction Part 1 - Sustainable Marketing 1. Evaluating Emerging Circular Economy Business Models: A Study on the Suitability for Luxury Brands 2. Nudging Children towards a Sustainable Toy Story 3. Consumer Persona Impact: Branding and Individuality in FMCG Buying - Pre & Post COVID for Sustainable Business 4. Adoption of Blockchain in Supply Chain Management in Retail Sector 5. Sustainable green strategies for Luxury Brands: A way to achieve sustainable competitive advantage 6. Factors Influencing E-Purchase Intention in Domestic Tourism: An S-O-R Framework Perspective 7. Behavioural Segmentation in the light of Telecom Industry using Cluster Analysis: Evidence from India Part 2 - Sustainable HR 8. Moderating Role of Sustainable HR practices and Commitment in Stress-Presenteeism Nexus 9. Unveiling how socially responsible Human Resource Management enhances Digital Corporate Social Responsibility: Moderating role of Green Finance 10. Sustainable Engagement: Unveiling the Interplay between Green Initiatives, Employee Engagement, and Job Satisfaction 11. Strategic Human Resource Management (SHRM) – A Comprehensive Tool for Organizational Performance (OP) 12. Business Agility, What Next? – A Theoretical Appraisal 13. Common Good Human Resource Management: A New Paradigm in Sustainable HRM 14. Impact of Emotional Intelligence on Working Professionals’ Wellbeing Part 3 - Sustainable Finance 15. Putting Your Money Where Your Values Are: Investigating Moderating Effect of Green Investment Knowledge in Green Investment Decisions 16. Sustainable Investment Possibilities with Green Energy Stocks: Can Investors earn Extraordinary Profits? 17. Entrepreneurship and its sustainability in India: A Comprehensive Exploratory Data Analysis of Start-ups of last four decades and their sustainable success factors 18. Construction of Carbon Finance System and Promotion of Environmental Finance 19. Impact of Green Finance on Long-Term Sustainable Economic Growth: Evidence from Ghana 20. Performance of the Bank as an Intermediary in the PDS for Ensuring Sustainable Food Security in Tripura (India) – A Critical Analytical Review