Juan A. Mercado Montes was born in Mexico City in 1967. He gained his MA in Philosophy at the Panamerican University (Mexico City) in 1989, for a thesis on Aristotle’s induction and in 2001 completed his PhD at the University of Navarra (Spain) with a dissertation on Hume’s philosophy of belief. He has been Full Professor of Applied Ethics at the Pontifical University of Santa Croce in Rome since 2014, having previously been Associate Professor of the History of Modern Philosophy at the university (2002–2014). In 2008 he founded the Markets, Culture, and Ethics Research Center at the university, with Martin Schlag. He is also a Visiting Professor at IPADE Business School in Mexico City.