Personal Branding for Entrepreneurial Journalists and Creative Professionals

Sara Kelly, EdD, is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism. Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the long-time executive editor of the Philadelphia Weekly and the editor of In Pittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, the New York Times Book Review, Men’s Health, Town and Country, and Utne Reader.

• Table of ContentsChapter 1 1 The Changing Employment MarketplaceChapter 2 Creativity and EntrepreneurshipChapter 3 Branding BasicsChapter 4 Make It PersonalChapter 5 Your Story and Your AudienceChapter 6 Claim Your NameChapter 7 Create ContentChapter 8 Distribute ContentChapter 9 Skills and TechniquesChapter 10 Measure and Manage Your BrandChapter 11 The Branded LifeResources

Creativity is the commodity of the future. Technology has led to a seismic change in the types of work and the types of workers in the creative economy. Sara Kelly perfectly captures the essence of a ‘Creative Professional’ in this very important and timely book. -Linda Bloss-Baum, Adjunct Instructor, American University, USA