Del 12 i serien Human Economy
Pedagogies of Value
- Nyhet
Marketing Foreign Goods in China
Inbunden, Engelska, 2026
1 809 kr
Kommande
Pedagogies of Value explores how China is reshaping global hierarchies of worth. Through ethnographic research among marketers, consultants, and brokers who promote foreign goods in Shanghai, Beijing, and beyond, this book investigates how value is taught, contested, and transformed in everyday encounters. From luxury brands and consumer ethnography to real estate, wine, and organic food, the book reveals how foreign intermediaries attempt to ‘educate’ Chinese consumers, only to confront shifting power dynamics that challenge Western authority. Blending vivid narratives with sharp analysis, this study argues that China has become a central arena for reimagining the very meaning of value.
Produktinformation
- Utgivningsdatum2026-06-01
- Mått140 x 216 x undefined mm
- FormatInbunden
- SpråkEngelska
- SerieHuman Economy
- Antal sidor142
- FörlagBerghahn Books
- ISBN9781836955214