Pedagogies of Value

Nyhet

Marketing Foreign Goods in China

Inbunden, Engelska, 2026

2 259 kr

Kommande

Pedagogies of Value explores how China is reshaping global hierarchies of worth. Through ethnographic research among marketers, consultants, and brokers who promote foreign goods in Shanghai, Beijing, and beyond, this book investigates how value is taught, contested, and transformed in everyday encounters. From luxury brands and consumer ethnography to real estate, wine, and organic food, the book reveals how foreign intermediaries attempt to ‘educate’ Chinese consumers, only to confront shifting power dynamics that challenge Western authority. Blending vivid narratives with sharp analysis, this study argues that China has become a central arena for reimagining the very meaning of value.

Produktinformation

Utgivningsdatum2026-06-01
Mått140 x 216 x undefined mm
FormatInbunden
SpråkEngelska
SerieHuman Economy
Antal sidor142
FörlagBerghahn Books
ISBN9781836955214

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Máximo Badaró is Researcher at the National Scientific and Technical Research Council and Professor of Social Anthropology at the Universidad Nacional de San Martín where he is the director of the Global China Studies Program. He specializes in the anthropology of China and Latin America-China relations. His most recent publication is China in Argentina: Ethnographies of a Global Expansion (Springer Nature, 2022).

List of IllustrationsAcknowledgementsIntroduction: The Shifting Authority of Value: Global Intermediaries and China’s New WealthPart I: MarketersChapter 1. Educating Chinese ConsumersChapter 2. The Promises of Consumer EthnographyPart I: GoodsChapter 3. The International Real Estate Market ChinaChapter 4. Marketing Foreign WineChapter 5. Healthy Eating: Marketing Organic FoodPart III: RelationsChapter 6. A Pedagogical Journey: Chronicle of a Trade Mission to ChinaEpilogue: The Future of ValueReferencesIndex