"In this elegantly-written study, Michael Mascuch displays an impressive and refreshing ability to deploy the diverse disciplines of history, sociology and English literary criticism in forming a powerful argument about intellectual and cultural change. Through detailed textual and historical analysis he identifies the origins of the modern autonomous personality. By lending a new precision to debates on the mental world of pre-modern men and women this intelligent and highly original book will change the way we understand the historical origins of modern individualism." R. A. Houston, University of St. Andrews