Cases in Retailing

Operational Perspectives

Häftad, Engelska, 1997

AvCathy Hart,Malcolm Kirkup,Paul Walley,Diane Preston,Mohammed Rafiq

539 kr

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This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Produktinformation

Utgivningsdatum1997-02-16
Mått156 x 231 x 19 mm
Vikt397 g
FormatHäftad
SpråkEngelska
Antal sidor264
FörlagJohn Wiley and Sons Ltd
ISBN9780631201731

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Case Editors and Contributors. Foreword.Preface.The Cases.Acknowledgements.Part I: Marketing and Merchandising Management:.1. Effective In-Store Promotion at Safeway: Melanie Chetwood (Manchester Metropolitan University).2. Store Layout and Merchandising in Fashion Retailing: Malcolm Kikcup and Linda Moirano (Loughborough University Business School and Bournemouth University).3. Store Merchandising in an Area of Urban Regeneratio: The Safeway Store at Crewe: Maureen Whitehead (Manchester Metropolitan University).4. The Operational Implications of Locational Decision Making: A Case Study of the Belfast Co-operative: J. Pal (Manchester Metropolitan University).5. Developing Customer Loyalty: The Saver Card Experience: Mohammed Rafiq (Loughborough University Business School).Part II: Buyer/Supplier Relationships and Logistics:.6. The Development of Petrol Retailing at Tesco: Mike Pretious (University of Abertay).7. Scottish Co-op's Meat Purchasing and Supply: Transferring Responsibility for Leakage and Improving Profits: Keith Laity (Manchester Metropolitan University).8. Warehouse Management Systems at Tesco: John Davison (IBM (UK) Ltd).9. Managing Stock Management III in Safeway Stores: John Davison (IBM (K) Ltd).10. Retail Logistics: The Case of Tesco Stores: J. Fernie and L. Sparks (both University of Stirling).Part III: Operations and Customer Service: .11. Health Care Provision at Boots the Chemist: Stuart West (Oxford Brookes University Business School).12. Post Office Counters: Gary Davies (Manchester Business School).13. Developing a Security Strategy at Metro '99: Joshua Bamfield (Nene College of Higher Education).14. Electronic Customer Counting and Tracking Systems in Fashion Retailing: Malcolm Kirkup and Tim Denison (Loughborough University Business School and Cranfield School of Management).15. Managing a Store Relocation Project: Marks and Spencer in Kendal: Malcolm Kirkup (Loughborough University Business School).Part IV: Human Resource Management:.16. CORTCO: Management Competencies for Graduate Recruits to the Retail Industry: Diane Preston (Loughborough University Business School).17. A Tale of Two Store Managers: Performance Measurement at J. Sainsbury.18. The PR Side of Recruitment and Selection: Diane Preston (Loughborough University Business School).Index.