Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.

• Chapter 1: The Process of Open InnovationArthur B. Markman Chapter 2: Open Innovation Through Strategic Design-by-AnalogyKatherine Fu and Christian Schunn Chapter 3: Getting the Most Out of Brainstorming GroupsPaul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli Chapter 4: Applying the Creative Problem Solving Process to Open InnovationWayne Fisher Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the RoomPam Henderson, Francesca Lorenzini, and Gregory P. Pogue Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections with Pole CamCliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco Chapter 7: An Open Invitation to Open Innovation: Guidelines for the Leadership of Open Innovation ProcessesDiana Rus, Barbara Wisse, and Eric F. Rietzschel Chapter 8: Innovation Cells: Company Beachheads in Technology UniversitiesFelix Cardenas, Tony Davila, and Daniel Oyon Chapter 9: Building an Innovation Coral Reef: The Austin Technology Incubator Case StudyGregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman

"Rigor and relevance combines to make this a must-read book for both practitioners and academics interested in open innovation." --Amitava Chattopadhyay, GlaxoSmith Kline Chaired Professor of Corporate Innovation, INSEAD; co-author of The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands"Open Innovation is a critical development in business. Arthur Markman's book provides a timely state-of-the-art volume full of insights, examples, and useful ideas." --Michel Tuan Pham, Kravis Professor of Business, Columbia University Graduate School of Business"Open Innovation, the book, like open innovation, the practice, brings perspectives from different kinds of people together to generate new insights. The fascinating examples, useful reviews, practical suggestions, and new science add up to more than the sum of the parts. Researchers will come away with new ideas, teachers with new cases and conceptual frameworks, entrepreneurs and intrapreneurs with concrete ways to improve, and incubators andsupporters of innovation with advice on growing a thriving community. It's that rare book that takes on a wide range of contributors and audiences to a complex topic and succeeds." --Jeffrey Loewenstein, Associate Professor of Organizational Behavior, University of Illinois at Urbana-Champaign"Books on innovation and creativity aimed at academic audiences can be arcane and far-removed from the real world, whereas books written for entrepreneurs can lack the theoretical structure and scientific underpinnings needed for a cohesive understanding of the subject. Markman's volume, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market bridges the academic and business worlds, explaining and illustrating thesubject of innovation in an interconnected way that appeals to both theoretical and practical-minded readers. This insightful book explores innovation in a way that spans the entire continuum, from scholars tobusiness practitioners." --Steven M. Smith, Professor, Department of Psychology, Texas A&M University

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.

• Chapter 1: The Process of Open InnovationArthur B. Markman Chapter 2: Open Innovation Through Strategic Design-by-AnalogyKatherine Fu and Christian Schunn Chapter 3: Getting the Most Out of Brainstorming GroupsPaul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli Chapter 4: Applying the Creative Problem Solving Process to Open InnovationWayne Fisher Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the RoomPam Henderson, Francesca Lorenzini, and Gregory P. Pogue Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections with Pole CamCliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco Chapter 7: An Open Invitation to Open Innovation: Guidelines for the Leadership of Open Innovation ProcessesDiana Rus, Barbara Wisse, and Eric F. Rietzschel Chapter 8: Innovation Cells: Company Beachheads in Technology UniversitiesFelix Cardenas, Tony Davila, and Daniel Oyon Chapter 9: Building an Innovation Coral Reef: The Austin Technology Incubator Case StudyGregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman

"Rigor and relevance combines to make this a must-read book for both practitioners and academics interested in open innovation." --Amitava Chattopadhyay, GlaxoSmith Kline Chaired Professor of Corporate Innovation, INSEAD; co-author of The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands"Open Innovation is a critical development in business. Arthur Markman's book provides a timely state-of-the-art volume full of insights, examples, and useful ideas." --Michel Tuan Pham, Kravis Professor of Business, Columbia University Graduate School of Business"Open Innovation, the book, like open innovation, the practice, brings perspectives from different kinds of people together to generate new insights. The fascinating examples, useful reviews, practical suggestions, and new science add up to more than the sum of the parts. Researchers will come away with new ideas, teachers with new cases and conceptual frameworks, entrepreneurs and intrapreneurs with concrete ways to improve, and incubators andsupporters of innovation with advice on growing a thriving community. It's that rare book that takes on a wide range of contributors and audiences to a complex topic and succeeds." --Jeffrey Loewenstein, Associate Professor of Organizational Behavior, University of Illinois at Urbana-Champaign"Books on innovation and creativity aimed at academic audiences can be arcane and far-removed from the real world, whereas books written for entrepreneurs can lack the theoretical structure and scientific underpinnings needed for a cohesive understanding of the subject. Markman's volume, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market bridges the academic and business worlds, explaining and illustrating thesubject of innovation in an interconnected way that appeals to both theoretical and practical-minded readers. This insightful book explores innovation in a way that spans the entire continuum, from scholars tobusiness practitioners." --Steven M. Smith, Professor, Department of Psychology, Texas A&M University

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.

• Chapter 1: The Process of Open InnovationArthur B. Markman Chapter 2: Open Innovation Through Strategic Design-by-AnalogyKatherine Fu and Christian Schunn Chapter 3: Getting the Most Out of Brainstorming GroupsPaul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli Chapter 4: Applying the Creative Problem Solving Process to Open InnovationWayne Fisher Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the RoomPam Henderson, Francesca Lorenzini, and Gregory P. Pogue Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections with Pole CamCliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco Chapter 7: An Open Invitation to Open Innovation: Guidelines for the Leadership of Open Innovation ProcessesDiana Rus, Barbara Wisse, and Eric F. Rietzschel Chapter 8: Innovation Cells: Company Beachheads in Technology UniversitiesFelix Cardenas, Tony Davila, and Daniel Oyon Chapter 9: Building an Innovation Coral Reef: The Austin Technology Incubator Case StudyGregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman

"Rigor and relevance combines to make this a must-read book for both practitioners and academics interested in open innovation." --Amitava Chattopadhyay, GlaxoSmith Kline Chaired Professor of Corporate Innovation, INSEAD; co-author of The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands"Open Innovation is a critical development in business. Arthur Markman's book provides a timely state-of-the-art volume full of insights, examples, and useful ideas." --Michel Tuan Pham, Kravis Professor of Business, Columbia University Graduate School of Business"Open Innovation, the book, like open innovation, the practice, brings perspectives from different kinds of people together to generate new insights. The fascinating examples, useful reviews, practical suggestions, and new science add up to more than the sum of the parts. Researchers will come away with new ideas, teachers with new cases and conceptual frameworks, entrepreneurs and intrapreneurs with concrete ways to improve, and incubators andsupporters of innovation with advice on growing a thriving community. It's that rare book that takes on a wide range of contributors and audiences to a complex topic and succeeds." --Jeffrey Loewenstein, Associate Professor of Organizational Behavior, University of Illinois at Urbana-Champaign"Books on innovation and creativity aimed at academic audiences can be arcane and far-removed from the real world, whereas books written for entrepreneurs can lack the theoretical structure and scientific underpinnings needed for a cohesive understanding of the subject. Markman's volume, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market bridges the academic and business worlds, explaining and illustrating thesubject of innovation in an interconnected way that appeals to both theoretical and practical-minded readers. This insightful book explores innovation in a way that spans the entire continuum, from scholars tobusiness practitioners." --Steven M. Smith, Professor, Department of Psychology, Texas A&M University