Online Reputation Management in Destination and Hospitality

Riccardo Rialti is an Assistant Professor of Management at the University of Milan, Italy.Zuzana Kvítková is an Assistant Professor at the Department of Tourism at the Prague University of Economics and Business, Czech Republic.Tomáš Makovník is an Assistant Professor at the Department of Tourism, Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia.

• Part I. IntroductionChapter 1. Online Reputation Management in Tourism: Emerging Themes, Theories, Problems and Solutions; Riccardo Rialti, Zuzana Kvítková, and Tomas MakovnikPart II. Determinants of Online Reputation in TourismChapter 2. The Electronic Word-of-Mouth (eWOM) Focusing Studies on Tourism Research; Kristína Medeková, Kristína Pompurová, and Ivana ŠimočkováChapter 3. How Have Travelers’ Needs Evolved Because of The COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms; Mirko Olivieri, Elanor Colleoni and Giuseppe BonaccorsoChapter 4. Big Data and Online Reputation Management in Tourism: Leveraging the role of Entrepreneurship; Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio BecagliChapter 5. Specifics of Online Reputation Management of Hotel Services Intermediaries and their Role in Reputation Creation; Zuzana Kvítková and Zdenka PetruChapter 6. Global Impacts of Online Reputation Management of Pre- and Post-Coronavirus Pandemic: Comparative Analysis in Context of Industry 4.0; Faheem Uddin Syed, Raffaele Donvito, and Gaetano AielloChapter 7. Factors Affecting the Tourists´ Approach to Health and Safety Information in Reviews During the Covid-19 Pandemic; Martin Vasko, Natalie Volfova, and Alzbeta ZikovaPart III. Online Reputation Management StrategiesChapter 8. How to Boost Reputation in Growing Museums? Evidence From an Italian Case; Silvia Fissi, Elena Gori, and Alberto RomoliniChapter 9. Relevance of Social Media Management in Online Reputation Building in Tourism and Hospitality: Case of Finland; Natalia Kushcheva and Tiia-Mari EilolaChapter 10. Reviews on the Internet Marketing Communication of the SPA Tourism Enterprises in Slovakia; Radka Marčeková, Lubica Šebová, and Andrej MalachovskýPart IV. Instruments to Improve ORM in Destination ManagementChapter 11. Does Tourist Pressure Influence the Online Reputation of a Tourist Attraction? Empirical Evidence from The Uffizi Gallery; Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela SurchiChapter 12. Triangulating Online Brand Reputation, Brand Image and Brand Identity: An Interdisciplinary Research Approach to Design the Pathways of Online Branding Strategies in Luxury Hospitality; Silvia Ranfagni and Massimo Rosati