Nostalgia Marketing

Rekindling the Past to Influence Consumer Choices

Häftad, Engelska, 2024

Av Marco Pichierri

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The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.

Produktinformation

Utgivningsdatum2024-03-13
Mått148 x 210 x 10 mm
Vikt236 g
FormatHäftad
SpråkEngelska
Antal sidor156
FörlagSpringer International Publishing AG
ISBN9783031209130

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Marco Pichierri is Assistant Professor of Marketing and Business Management at the University of Bari “Aldo Moro” in Bari, Italy. His main research focus is on consumer behavior and advertising effectiveness. His works have been published in several international peer-reviewed journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services Marketing, and Current Issues in Tourism.